The Visitor Attraction Company

The Team

TVAC visitor attraction development advisors come from a background of ownership and operation of visitor attractions. All of the key members of our team have 20 plus years experience, totally dedicated to the visitor attraction sector. We bring experience from museums, historic properties, heritage centres, brand centres, theme and amusement parks, zoos and aquariums, resorts and mixed use destinations. This all adds up to an unrivalled diversity.

TIM RUSBY – Managing Director

For well over thirty years Tim has led the planning, design, construction, launch and operation of commercially-led visitor attraction development projects.

Having worked on all sides of the leisure and attraction project table; as a client and a developer, attraction owner & operator, delivery contractor and development consultant, Tim has a uniquely rounded knowledge of what makes attractions and leisure destinations tick, especially in complex, multi-stakeholder organisation and environments.

Tim works with private sector operators,  developers and investors, brand and IP owners, local authorities, national governments, and a wide range of not-for-profit, charities and trusts.

Tim has uniquely diverse experience of museums and heritage centres, historic properties, theme and amusement parks, zoos and aquariums, retail destinations, mixed use developments, sports and adventure amenities and parklands & public realm projects.

Tim now specialises in heading up placemaking initiatives – leading projects through the planning, design, creation and management of compelling places for people to visit; developing locations into popular destinations that promote visitors’ enjoyment, enrichment, assess and usage and improving sites to enhance their popularity or profitability.

Outside of his ‘day job’ Tim serves a as member of the board of trustees of the Portsmouth D-Day Museum Trust and is a Trustee-Director of the world renown Mary Rose Museum






Simon Ody is Director and co-founder of TVAC.

With over 30 years’ experience in the sector, Simon combines, his practical commercial and operational acumen, with a forensic insight  into the economics of successful attraction and destination developments.

Simon's extensive and unrivalled consulting experience includes: