The Visitor Attraction Company

Alnwick Castle

The Initial Brief

To reposition Alnwick Castle as a sustainable, commercially viable visitor attraction, within a Grade 1 listed family home.

Key Tasks

Initially we prepared a  master plan and 10 year business plan for the castle. Over the next two years we brought together and managed a multi-disciplinary team to deliver:- 

The Result

Alnwick Castle won the award for best large visitor attraction in the national Enjoy England Awards for Excellence, the tourism industry’s equivalent of the Oscars.